Partnerships Specialist

As one of the longest-standing companies of the Anadolu Group, Çelik Motor continues to shape the future of mobility through its innovative brands Garenta and Praticar.

Do you enjoy building strategic relationships, creating win-win partnerships, and turning business opportunities into sustainable growth? Are you passionate about developing ecosystems, sponsorships, and commercial collaborations that create value for both customers and brands? Do you have a strong ability to coordinate multiple stakeholders while keeping projects on track?

If so, come join us for your next adventure! We are looking for a Partnerships Specialist for our Garenta & Praticar brands.

KEY OBJECTIVE

To develop, manage, and scale strategic partnerships, sponsorships, ecosystem initiatives, and business collaborations that support the growth objectives of Garenta and Praticar. The role is responsible for creating value-generating opportunities across both B2C and B2B segments, strengthening brand presence, expanding the ecosystem locally and internationally, and ensuring flawless execution of partnership projects from negotiation to performance evaluation.

KEY RESPONSIBILITIES

Partnership Strategy & Business Development

• Identify, develop, negotiate, and manage strategic marketing partnerships that support business growth objectives.
• Build long-term relationships with corporate marketing partners, loyalty programs, digital platforms, mobility ecosystem players, and commercial stakeholders.
• Develop partnership models that create value for customers while contributing to revenue, acquisition, retention, and brand objectives.
• Continuously identify new collaboration opportunities and build a robust partnership pipeline.
• Lead partnership discussions, negotiations, and commercial alignment processes.

Ecosystem Growth & International Expansion

• Drive the growth of the Garenta and Praticar ecosystem through new partnership initiatives.
• Explore and evaluate international partnership opportunities and new market collaboration models.
• Monitor global mobility, travel, automotive, technology, fintech, loyalty, and e-commerce trends to identify growth opportunities.
• Develop scalable partnership frameworks that can be adapted across different markets and geographies.

Sponsorships & Events

• Plan, negotiate, execute, and evaluate sponsorship opportunities aligned with brand strategies.
• Manage end-to-end event partnerships, sponsorship activations, and experiential marketing projects.
• Coordinate cross-functional teams and external stakeholders to ensure flawless implementation.
• Measure sponsorship and event effectiveness through pre-defined KPIs and post-event evaluations.
• Identify new event and sponsorship platforms that strengthen brand awareness and customer engagement.

B2B & B2C Partnership Management

• Develop partnership initiatives addressing both consumer and corporate customer segments.
• Work closely with Marketing, Sales, CRM, Digital, Operations, and Product teams to maximize partnership outcomes.
• Create integrated campaigns and customer benefit programs together with partners.
• Manage partner communications, expectations, and ongoing relationship development.   

Project Management & Performance Tracking

• Lead partnership projects from ideation to execution and reporting.
• Define KPIs, monitor performance, analyze results, and generate actionable insights.
• Ensure timely follow-up of all partnership actions, deliverables, contracts, and operational requirements.
• Prepare management presentations and business cases for new opportunities.
• Track budgets and maintain financial discipline across partnership initiatives.

QUALIFICATIONS

• Bachelor's degree in Business Administration, Economics, Engineering, Marketing, or related fields.
• Minimum 4 years of experience in partnerships, business development, sponsorships, ecosystem management, marketing or related functions.
• Experience in managing strategic partnerships and business collaborations.
• Strong project management, planning, and follow-up capabilities.
• Excellent stakeholder management and relationship-building skills.
• Strong commercial acumen and negotiation skills.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Analytical mindset with strong reporting and presentation skills.
• Proactive, solution-oriented, and highly organized.
• Strong ownership mentality with a results-driven approach.
• Advanced level of English.
• Experience in both B2C and B2B environments is preferred.
• International business development or partnership experience is preferred.
• Experience in mobility, travel, automotive, digital platforms, e-commerce, fintech, loyalty, or related sectors is considered an asset.